Logo is a sign. A sign that allows others to recognize and give idea about your company. This main idea is used on logo and hence logo takes different form. Sometimes, its typography while sometimes it’s in a pictorial form. Sometimes it can be a combination of both. That means whatever is necessary to represent your company. Therefore, Logo is something that helps people to remember the service or product offered by that company.
Take the example of a national flag. What does it symbolize? Yes, it can be culture or specialty of a country and many more. Same idea can be used in logo creation. Make sure the logo reflects your company services or reflect the culture of your company. If you want to design a restaurant logo, you can use the most attractive feature of it, for example, may be the signature dish or may be the chef himself. Take KFC for example, Colonel Sanders image is there as he is the one discovered the secret recipe. Likewise, if you have a fishery business, you would use river, water, fish and such related items. My point is, show what is the main attraction or idea of your brand through the logo. It’s always a good idea to create a logo from in-house or at least the idea or suggestions should come from inside the company. That is, when you design a logo, you must focus on the company, what it is about, what does it do, who are the target customers.
Then you must consider the name of the company. Finally you have to introduce shapes or typography to combine the above to ingredients. Color of the logo should be pleasant to eyes and not very deep. Think about the logo of Amazon. How amazing it is. They simply wrote the amazon and put an arrow to connect A with the Z to show that they have a-z collection of necessary items.
Logo is where everything starts from. For example, you want to design a website, you need to apply the color of your logo as a theme color. You need to design envelop or invoice, brochure; again you can use the logo color to go with those content. Based on all circumstances you need to be very careful about the logo color though. Because you must make sure when you choose a logo, it looks nice wherever you put it. That means you put your logo on a billboard or in an envelope or in business card, it needs to carry the same beauty.
If you look at our logo, you will find out it’s a combination of alphabet and icon. If you look closely, you will see that there is an I, a T and a C on the left side. Again, if you look at it, it will feel like 3 people are putting their hands on each other’s shoulder symbolizing a group of people working together. So the whole meaning is that here, IT services are offered and everyone working hand to hand to provide a great service to the customers.
Sometimes company changes their logo. It can occur mostly due to internal changes and hardly because of the authority feeling bored about the logo. It’s always best to make sure that logo is not directed to only one culture, race or language. May be this is a reason that Coca cola, Nike and other big brands used typography instead of icon or symbol.