Digital marketing has many branches. One of them is Social Media Marketing (SMM). This SMM includes social platform to send messages of your business to you potential customer. All the social networking sites have business promotion offers. But you should choose wisely which one you should go for. Because some social media is popular only in some area. The the most popular social media Facebook, is one that is best way to do social media marketing.
Facebook marketing is also easy. You need a business page, have some of your products along with some interesting topics and boost them all. Well, thats right, when you open a business page, don’t just add product related stuff, add some off topic stuff as well. However, when you add your products you need them to reach your potential customers. For this, boosting is essential. You must know that, boosting offers different kinds of options like choose audience age, gender, focus area and many more. These just gives you control to reach your message to the right people.
Let me give you an example of how powerful is Facebook marketing. I started small clothing business(Mpire Apparels) few months back. It was totally based on Facebook. So what i did first was increased the like. This is very important. When a business page has many likes that means the customer can rely on it. Facebook has an option to increase likes. However, it depends on area as well. For example, if you want likers to be from USA then the cost is quite high. But if you are okay with likes from countries like India, Bangladesh then its certainly less.I suggest that you go for likers from any area which is cheaper. It is because, people just want to see pages with lots of like, they care less about who are the likers or where are the likers from. So get lots of likes to start with. Now about boosting, its very helpful.
I was talking about my clothing business. Once i was ready to show my cloths to customers, i boosted a post. I spent about $30 for a week . And on my surprise i sold, about 50% of my supplies in just 6 days. The pressure was so much that i had to stop the boosting. Yes, you can stop the boosting anytime and also change the boosting cost anytime. Then i was waiting for my next shipment, i didn’t stop the boosting, i just reduced the cost to $5.I found out that the customers have decreased, i got less messages and queries.So this is a clear indication that, when you pay more, Facebook makes sure that you get enough customers. Continuing with my clothing store, when my new shipment arrived, i boosted the post and i was again selling 12-15 shirts per day. While my sale was only 2-3 shirts per day when the boosting cost was $5.
So you see, its all about how much you are spending on Facebook. You pay Facebook, and Facebook will find customers for you. Do rely on other groups. Like you will find several groups with huge number of members. They often offer membership by paying them little amount and in return they will show your product to its members. This is not much of a help for business. Because, if there is a cheaper way, Facebook must have it in their record and will do something about it. They will not let their business fall or allow anyone to do business using their own platform without paying them, right? I really like the Facebook marketing as its safe.
I can analyze if I am over spending or under spending and can take immediate action like increasing boost amount or decreasing it. Only one problem i can mention is, the area. That is, if you are targeting China as your market, you will fail as Facebook is not allowed in China.
So there is no way to do Facebook marketing in there. There are few other areas which might face the same problem. Except this, for small or medium size business, Facebook marketing is a powerful tool.