Mega menu is considered to be one of the must haves for a website specially for e-commerce websites. You must present the main component of a website in a mega menu. Mega menu is actually the drop down interface. It shows the most important parts of the website in one mega panel.
Mega menu is quite familiar with everyone. But the point of this article is, what should you have on a mega menu? Actually it differs according to website category. Just a small example, if you have a real estate website, you can have house on the mega menu. This house section can further be stretched by adding drop-downs to add duplex, triplex, apartment house and many more. This is because if you put all those sub categories in one mega panel, it will either look very messy or you will end up having no space to show all your offers. Furthermore, make sure that each drop-down doesn’t contain more than 4-5 menus.
Mega menu can be both used to link to another page or take the visitors to the bottom of the page where the details of the menu is added. Well here is another trick. Mobile viewers will definitely feel uncomfortable if each time they click on a menu a separate tab opens up. Also some might mix up those separate tab with pop-up advertise and won’t bother to look into it. Mobile browser are increasing day by day and you will be surprised to know that some popular website has up to 70% mobile viewers. And why it shouldn’t be? When smart-phone offers all the options available on desktop/laptop browser.
Always put the most important stuff in the mega panel. Less important contents like blog page of your business website, award page,career page or other minor topics should not be put on mega menu instead you can put them in the footer. You will find different author’s websites having no mega menu what so ever.
Mega menu has a deep connection with SEO. Before you go for choosing mega menu, make sure you discuss with a SEO expert. Its been found that, too menu mega menu can be a fact for low ranking specially if different menu leads to different links. As you know, Google adds website ranking based on quality links of that website. Too much navigation from a site can cause problem in the ranking. You should stick with up to 100 links from one website. Using icons in the mega menu has become a new trend. It looks good also. If you put too much link then your website will lose the chance of putting spotlight on top level body content. Its best to allow all mega menus to link back to your first page of crawl-map.
Furthermore, when bots crawl your website, all the links don’t get equal value. Mega menu links are most valuable while the footer links are a bit less.
As mega menu stays on the first page of a website, hence designers should be very careful about the placement, size and the attractiveness of it. Floating menu has become a trend also. But it can be avoided if needed by adding the go to top button. Make sure that the visibility and separation from one menu to another is perfect.