The SEO tasks you perform inside your own website is known as On page SEO.The first thing one should realize is that quality SEO always wins more potential customer than mediocre SEO.
We have compiled a list of 10 key factors of on-page SEO that will help you optimize content to gain a good search engine results.
1. Choose an SEO-Friendly Permalink Structure:
Your web page’s permalink URL should be short and rich in keyword. Avoid ugly URLs.For example, if you’re writing about smart watch, make sure your URL looks like this:
Rather than this:
Visitor can understand it and your website will get more click from it.Google has stated that the first 3-5 words in a URL are given the most weight.
2. Start Title With Keyword:
Title tag of a website is the most important On page SEO element. Your post/ page title should contain your keyword. It is good if your title starts with keyword. SEOMoz study found that pages that started their title with a keyword ranked higher than those with the keyword in the middle or end of the title.
3. Use H1 & H2 tags:
Use H1 tag as your “heading Tag” and H2 Tag as your “Subheading Tag”. Most blog performs (WordPress, Joomla etc.) automatically add H1 & H2 tag to your post heading and Subheading. But some themes override this setting, specially on H2 tag. Check your site’s code to make sure your title gets the H2 tag it deserves.
4. Add Modifiers To Your title:
Adding modifiers like “2017”, “best”, “Top”, “Info graphic”, “Review” can help you rank for long tail versions of your target Keywords. These type of modifiers attract audience easily.
5. Don’t Post Only Text:
Text can only take your content so far. If you want to create engaging blog then add relevant images, videos and diagrams in your blog post. It can reduce bounce rate and increase time on site.
6. Use Keyword in first 100 words:
Your keyword should appear in the first 100 words of the articles. Putting the keyword early in the content emphasizes that your content’s article is about that keyword. But don’t stuffing keywords. Search engine may penalize your website. It is better to have maximum 3% of your keyword on your article.
7. Increase Loading Speed:
Google is on the record as saying page loading speed is an important SEO ranking signal. You can boost your site loading speed by using a CDN, compressing images and switching to faster hosting. Make sure it loads in 5 seconds or less for your page to load: a study by MunchWeb that 75% of user would not re-visit a site that took longer than 4 seconds to load.
8. Reduce Bounce Rate:
Now the question is, What is bounce rate ? Bounce rate is the percentage of people who arrive on your site and quickly leave without visiting a second page. Google can use the google toolbar, chrome browser, and google analytics data to determine a page’s bounce rate. To lower your bounce rate add internal links, write compelling copy and invest in a clean site design.
9. Post Long content:
Long content keeps interested readers on your site longer. When done well, it helps communicate that you are an expert on the subject. Even if your article doesn’t get a lot of immediate attention, it’s out there ready to educate when readers find it. Aim for at least 700 words when targeting competitive keywords.
10. Use Social Sharing Buttons:
Use social media sharing button on your each and every blog post. Visitors who like your post can share your post on social media and thus many visitors from their social sites will visit your blog/website. A study by BrightEdge found that prominent social sharing buttons can increase social sharing by up to 700%.
These are the Important On page factors you must consider before optimizing your website. Or hire a SEO services agency for Onpage or Offpage SEO services.
- Why Do You Need SEO?
- Why Do You Need SEO : Part 2
- Search For The Perfect Keyword
- All About Backlinks