Digital marketing is a prevalent term for all kind of online marketing effort. There is no denying that the world is rapidly moving from analog to digital. People do not go to market for shopping like they used to do, people are consuming more and more digital content on a daily basis- on a mobile phone, laptop, desktop, even groceries and companies who haven’t yet recognize this in their marketing strategies need to adapt fast. Making the move in the direction of the digital era and especially communicating your emblem via digital advertising is an essential step for any kind of business, large or small.
Why is digital marketing so vital? Since it is not just a quickly developing power in the current marketing field, it is set to be the future of marketing, and it appears to be likely that computerized media will soon supplant more conventional structures inside and out.
The digital landscape is ever changing with technology advancements, innovation and new operating modules affecting how we do business, how we reach our customers and impacting us all in our daily lives down to how we pay for our morning coffee.
1. Analysis and ROI
From analyzing thousands of sites to manually listing broken links, old school methods will be used often in 2017. They work well because you have to earn them, and they’re not easily manipulated.
2. Focus Planning
Marketers want to reign the everything everywhere approach, and plan to be more connected to customers by focusing on one channel at a time. This means research, planning and competitive analysis.
3. PPC is Changing
For 80% of marketers, PPC ads were more effective in 2015 than in 2014. Still, though, we found there;s always room for optimization. In most cases, 80% of the PPC budget gives a ROAS lower than 1. And with google eliminating AdWords right real estate, PPC is about become more difficult and more competitive.
4. SEO Will Harder
Google is rewarding mobile friendly sites. Traditional SEO efforts are no longer enough. Having a responsive site and a blended PPC strategy is absolutely essential to earning a high ranking, especially with the expected increases in competition.
5. Marketing Budgets Will Be Shifted Towards Creative Approaches
The use of traditional advertising channels such as PPC and social media marketing will continue to rise. But companies will also start exploring new venues. It’s all about testing, and you’ll see companies doing more and more of this in 2016.
6. Social Media Marketing Will Become Critical
For every 10,000 followers on Facebook, only 130 people will click an organic post. What does that mean?Well for one thing, you need to start thinking about emerging opportunities in social media, with Instagram and Pinterest opening up their ad networks. IT’s all about being creative and staying relevant.
7. More Content Marketing
We’he seen a 10X lift in overall organic traffic to one of our client’s sites as a result of increased content production (This client wasn’t regularly production will become even more critical in 2016.
8. Increased Demand For Conversion Optimization
We believe companies will be investing more and more in conversion optimization because of the need to combat increases in advertising costs.
9. Mobile Will Take Center Stage In The Customer Journey
We all know mobile is getting more and more important by the day, and research indicates that mobile ads perform about five times better than traditional web ads (based on most common mobile ads that are sold on cost per click, cost per acquisition, and cost per thousand bases).
10. Increased Personalization and Segmentation:
In 2016, marketers will need to focus more than every on personalization and segmentation. Email campaigns need to be personalized and catered to actual individuals, content needs to target specific personals and sub-persons, and landing pages need to relate to people on an individual level.
The facts are that digital methods of communication and marketing are faster, more time-saving and versatile. suppose you are a full-time worker you don’t get much time to go for shopping because of your work pressure but now you can buy your clothes or shoes or anything in online. All this became possible because of digital marketing.